Social media is everywhere today. But all platforms work for every business. Platforms vary with the importance of social media applications. Social media is a pillar of many people’s life.

The report found that around 4.65 billion social media users are recorded on the planet. From news to lifestyle, from decision-making to product research, social media has gathered all the precious information one needs.

Top 10 trending social media platforms

This blog post will let you know the popular social media platforms that are trending these days.

1.   Facebook

Facebook leads the pack with 2.9 billion users. Each day 1.93 billion user’s visit Facebook. There are more than 7 million active advertisers on Facebook. Some of the leading industries on Facebook include ecommerce, retail, gaming, media, technology, telecom and other businesses.

2.   YouTube

YouTube users watch more than 1 billion hour video content on the platform every day. It was launched in 2005 by Google just last year and it has become one of the largest video platforms in the world. It is one of the highest and trending video content platforms.

3.   Whatsapp

Whatsapp is one of the messaging platforms that is boosting the daily messaging platform of 100 billion. Firstly it was only used to talk to family and friends. But these days it is providing Whatsapp business where business owners can create a catalog of their services and products.

4.   Instagram

Instagram is the app where users are sharing their visual content. The content includes stories, reels, insta TV, photos and live videos. It is also helping people to make a lot of money through ads. Around 1.47 billion users use Instagram daily.

5.   Tik Tok

Tik Tok is a short video platform created by Byte Dance in 2016. This app is based around memes and trends. Users can duet and stitch other people’s videos as well. Tik tok is the fastest growing social network to reach 1 billion MAUs in 2021. Tik Tok is now expanding and updating its app day by day. Firstly it was only allowing users to make videos of 15 seconds. Now they have updated the app and users can post up to 10 minutes long videos.

6.   Facebook Messenger

Facebook messenger is also known as simply messenger is another trending app. Recent studies have shown that it has gotten around 2. Million monthly downloads in the app store. Because of the customer exchange and businesses exchange over 20 billion messages on messenger are sent per month. Messenger is the best app to lead quality. Once someone sends you the message it remains as the history in your app.

7.   Snap chat

Snap chat is also a messaging app where user can share messages and pictures that disappear after a short period of time.  As snap chat is going strong, Instagram has copied it and recreated the idea of Instagram stories. The competition made it harder for snap chat to stay on trend. This app is also popular with Youngers as 48% of the people using snap chat are 15 to 25 years old.

8.   Pinterest

Pinterest is an image sharing platform. It allows users to save images and pin them into boards. 80% of the weekly pinners discovered a new product and brand on the site.

Conclusion

Social media platforms are always evolving and there is always something new to discover. 2023 was one of the years where social media platforms demand increased a lot. No idea what 2024 will bring to us? This article has all the trending apps that were on top in the year 2023.

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